From its inception, Starbucks has given more thought to the concept and the idea of their brand rather than their product itself, the coffee. This has certainly worked for them with their empire extending now to 49 countries. And in a new twist, the Seattle-based coffee trader is thinking up a new concept for their worldwide brand: adding wine, cheese and charcuterie to their evening offerings.
Really, how could you go wrong combining a coffee lounge with a soft-core bar atmosphere? Customers are always looking for a casual place to relax, read a book or meet up with friends. Some even do serious business in the plush cushioned couches of the quiet hum of espresso machines a-whirl. The company will start with a few stores in Seattle.
This is appealing for someone like myself who shies away from the bar scene, but occasionally would enjoy a glass of wine and a cheese plate for an evening meet-up with a girlfriend. Add to the luxuries of cheese, wine and coffee with music and art with a moderate pricing scheme, and you have a very chic and attractive environment indeed.
Just like the Americans to join the bandwagon late, but always with a loud bang. (Source: The Puget Sound Business Journal)