A Tenderoni Macaroni Company salesman in 1937 came up with the brilliant idea to attach grated cheese to a package of pasta. When Kraft got wind of the idea, they quickly hired the genius, and the first box of Kraft Macaroni and Cheese sold 9 million boxes in the first year at 19 cents per box. (Source: VitalStatistics.info)
Ever since, Kraft Macaroni and Cheese has been the "tenderoni" of the Kraft dynasty.
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