Wednesday, June 9, 2010
Bike Helmet Safety with Stinky Cheese
Known for their technological innovation, German scientists have come up with an effective way for bicycle enthusiasts to know when it's time to get a new helmet. The new issue contains stinky cheese smelling capsules that are released when the helmet is cracked or damaged in some way and no longer safe to use.
For many a cheese lover, stinky cheese is a welcome aroma when it's the creamy, decadent stuff we find on a cheese board accompanied with crackers and a good beer. But when the putrid aroma of decaying cheese comes from your bike helmet it can be disturbing-- disturbing enough to go out and get a new one.
This is exactly what the these companies are banking on. (Source: Crunchgear.com)